Advertisers are going to be clamoring for your cell phone in the near future. It's a no brainer that there are more cell phones and computers than televisions in the world, so why not run ads?

Right now a company called Pay Per Play is running advertisements in America for giants such as HBO, Harley Davidson and Taco Bell. These companies are reducing their mainstream network advertising costs and going to the Internet as a means of advertising their wares. And so far, it's working.

Now from the Internet to your cell phone. In India there is an advertising program called HapAd that is being tested and if it is successful, you can bet it will going gangbusters in America. There is already minor advertising on some United States cell phones while you're connecting to certain value added services but with HapAd, the cell phone user chooses that they want to hear an advertisement and they actually make money for doing so.

In simple terms, at the time of making a call, the subscriber can decide to hear the 20 second advertisement before the call is connected and this will be a subscription based service. There are also several options to subscribers - the type of advertisements they wish to hear, the duration for which they would want to hear it and also the option to skip an advertisement.

Each cell phone carrier can decide how they want to reward their subscribers. With either more airtime or discount on the cell phone bill or just a check for cash back.

The advertisement revenue is to be shared by three parties - Airvoice for the software and for procuring the advertisements, telephone companies for providing their network and the phone subscriber who decides to hear.

India is a massive market to test-drive this program in, in 2007 the industry estimates pegged the total value (of the mobile advertising market) at 250 million (rupies) and growing at a staggering 250%. Airvoice currently has no direct comparison as it offers advertisements in voice and its technology model is completely different, making it appealing to subscribers and clients.

With a mobile subscriber base of 250 million and targeted to grow to 650 million in four years' time, the cell phone is going to become a big advertisement tool.

Watch and see, it will be here in America before you know it!

Labels: cell-phone

How many of you are excited about the potential uses of a dual sim mobile phone?

What is the biggest advantage of a dual sim phone in your opinion?

For me the biggest advantage is being able to have more than one mobile phone number. Great business advantage for sure..!

Man what were the folks at Apple thinking ? Please someone help me understand! A device that does not have a search feature for emails or contacts? How is it possible that someone could build a mini computer like this and forget search functionality. Or simply deliver a product to the public without it having search functionality? Is it possible that they just forgot and it was a huge mistake?


Did they spend too much time designing the cool box and that sleek bag your iPhone gets handed to you in while waiting in line for the coolest gadget to ever be built..? Where the test subjects with a contact list in the thousands? Where were they ? Did they not ever need to search for a contact based on the content in the notes section of a contact? Did they not need to search through email for a keyword because they could not remember who sent the email regarding the house for sale on main street?

DAMN!!! MAN... I feel like someone.. No NO NO! not one but several people should lose their job over this mistake? I don't think its heavy enough for a class action law suit, but damn man... How do you forget this feature in something that is a computer? How? It's like DeWalt forgetting that people need cordless drills that are durable? Or that it need to have the ability to hold a charge for several hours in order for a construction crew to get their job done?

I just don't understand... Did they not have a focus group? Did they pass one out to 5 people and each of those people just tested the device with 5 email message and 5 contacts?

This has nothing to do with Mobileringtones of course, but who cares about ringtones when your expensive mini computer slash telephone doesn't do what you need it to do... I love apple computers and love what they have done in terms of providing a stable environment... But DAMN iPhone crew... Your team really blew it..... Blew it big time...

And why hasn't the software updates given us search capability? At least give us some answers? Some kind of explanation? You at least owe us that...!!!